Boost your career with this complete Customer Loyalty Programs eLearning course.

The Art of Service's introductory Customer Loyalty Programs training and certification helps IT practitioners develop the skills that are crucial, as businesses embark on this massive transformation. It provides an industry credential for any IT professional to help them transform into the world of Customer Loyalty Programs.
This training and certification enables you to move both the industry and business forward, and to quickly take advantage of the benefits that Customer Loyalty Program applications present.

The Customer Loyalty Programs Complete Certification Kit is the most complete guide for anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment.

Course Description

The Art of Service's introductory Customer Loyalty Programs training and certification helps IT practitioners develop the skills that are crucial, as businesses embark on this massive transformation. It provides an industry credential for any IT professional to help them transform into the world of Customer Loyalty Programs.
This training and certification enables you to move both the industry and business forward, and to quickly take advantage of the benefits that Customer Loyalty Program applications present.

Get Certified

CS logoInvestigate the structured marketing techniques known as Loyalty Programs. Discover the ways in which Customer Loyalty Programs reward and encourage loyal consumerism behavior. Get a head start and grasp the concepts of Customer Loyalty Program applications. Become a valued member of your organization by learning the benefits and advantages of implementing Customer Loyalty Programs.

This certification validates that you know specific methods, models, and/or tools. This is essential to professionals in order to be updated on the latest marketing trends, and to add to their Customer Loyalty Programs resource list.

The industry is facing a bold, new world with the amazing developments of Customer Loyalty Programs, and the challenges and the opportunities this presents are unprecedented. The Customer Loyalty Programs Complete Certification Kit serves as a complete introductory guide for anyone looking to grasp a better understanding of Customer Loyalty Programs concepts and their practical application in any environment.

What will you get?

  • Customer Loyalty Workbook

    PDF eBook to download for additional content and reference material.

  • 90 days access to Online Course

    Multimedia presentations, quizzes and exercises to gain knowledge about Customer Loyalty. (You can purchase course extensions when you need more time)

  • Bonus: Certification exam

    Included in the course is the exam preparation, to make sure you pass your certification exam - which is also included in your course at no extra cost. (* Additional exam sittings can be purchased at $45.00 each)

The learning experience

The program combines presentations supported by trainer audio. Each module is followed by quizzes and exercises (marking scheme provided) to test your knowledge and competency, and to enhance understanding of the key concepts. A certificate is awarded to your successful passing of the final exam (80% pass requirement) and completion of the course.

Course curriculum

The recommended minimum contact hours to pass the certification test is 18 hours.

  • 1

    1. Loyalty Models and Marketing

    • Customer Loyalty Complete Certification Workbook

    • 1.1 Loyalty Business Model and the Basic Loyalty Models

    • 1.2 Service Quality Model and Samples

    • 1.3 Expanded Models

    • 1.4 Loyalty Marketing

    • 1.5 History of Loyalty Marketing

    • 1.6 Loyalty Program

    • 1.7 History of the Loyalty Program

    • Reading Assignment

  • 2

    2. Customer Loyalty

    • 2.1 Alliance Data

    • 2.2 Alliance Data Businesses

    • 2.3 BahnCard

    • 2.4 Blue Chip Stamps

    • 2.5 Canadian Tire Money

    • 2.6 CASPIAN

    • 2.7 Club Nintendo

    • 2.8 DefCom Australia

    • Reading Assignment

  • 3

    3. Loyalty Programs

    • 3.1 Electronic Beats

    • 3.2 European Youth Card

    • 3.3 Everyday Rewards (Australia)

    • 3.4 Everyday Rewards (US)

    • 3.5 Fly Buys (New Zealand)

    • 3.6 Fly Buys (Australia)

    • 3.7 FreedomRewardz

    • Reading Assignment

  • 4

    4. Loyalty Case Studies

    • 4.1 Green Shield Stamps

    • 4.2 HBC Rewards

    • 4.3 I Love Rewards

    • 4.4 Kachingo

    • 4.5 KTX Family Card

    • 4.6 Loopt

    • 4.7 LoyaltyOne

    • 4.8 Magsformiles

    • 4.9 Maritz, LLC

    • 4.10 My Coke Rewards

    • Reading Assignment

  • 5

    5. Retension Programs

    • 5.1 Nectar Loyalty Card

    • 5.2 Net Promoter

    • 5.3 Next Jump

    • 5.4 Payback

    • 5.5 PC Points

    • 5.6 Pepsi Stuff

    • 5.7 Premium

    • 5.8 President's Choice Financial

    • Reading Assignment

  • 6

    6. Loyalty Cards Part 1

    • 6.1 Prize

    • 6.2 Purehmv

    • 6.3 Rebate Card

    • 6.4 S&H Green Stamps

    • 6.5 SCORE Mountain

    • 6.6 Speedpass

    • 6.7 Student Price Card

    • Reading Assignment

  • 7

    Additional Resources

    • Customer Loyalty course syllabus

  • 8

    Exam Information

    • Sample Exam

    • Course Evaluation Form

    • Final Exam

Pricing options

How much time do you need for this course?

Why register?

  • Easy and Affordable.
  • Learning about Customer Loyalty Programs technologies has never been more affordable.
  • Latest industry trends explained.
  • Acquire valuable skills and get updated about the industry's latest trends right here. Today.
  • Learn from the Experts. The Art of Service offers education about Customer Loyalty Programs and 300 other technologies by the industry's best.
  • Learn at your own pace. Find everything right here, when you need it, and from wherever you are.

What will you learn?

  • Learn the important concepts, advantages, and uses of Customer Loyalty Program implementation.
  • Learn about the implementation of various Loyalty and Retention Programs.
  • Examine the processes of Loyalty Models and Marketing techniques.
  • Learn about the importance of Customer Loyalty for any business.
  • Know how to recognize advantages and benefits of Loyalty Programs through the examination of case studies.

Course reviews